Our Internet marketing team dishes out top tips, tools and
secrets of the trade. Welcome to our tools page. Here you’ll
find interesting tips and tools on Internet marketing, search
engine optimization, paid search advertising, web development
and more.
Check this page regularly for new, informative resources.
Google Trends
Google Trends is a free tool from Google labs. Enter a
search term or string of terms and Google trends will generate
data for you. Find out how popular terms or topics are in the
news, on blogs or websites. Based on this information, you can
choose where to direct your business’s energy.
Top ten SEO and keyword research tools from WordTracker
Wordtracker is an online application that allows users
to find out what people are searching for on the Internet.
Learn more about the importance of keywords and your business.
A properly optimized website grasps onto competitive search
terms and utilizes them throughout text, while avoiding
black-hat “stuffing” techniques. If you don’t know where to
start, these free tools and tutorials will help.
Google
Website Optimizer
If you haven’t heard of Google Website Optimizer, you
have the opportunity to significantly assess and revamp your
business. A free, in-depth analytics tool, Google Website
Optimizer will let you run single element and multivariate
tests on your website; improve sales and boost leads.
Google Analytics
How many people visit your website, and where are they
located geographically? How can you draw more leads and
conversions? Google Analytics is another vital (and free!)
tool from Google.
Google AdWords
Otherwise known as Google Pay Per Click, this
widely-used system allows you to advertise directly on Google
with competitive search terms. A well-planned, intuitive
Internet marketing strategy can help you succeed with Pay Per
Click. Maximize profits while reducing overhead.
Google likes links and getting incoming links to your website is very important. Exchanging links with other websites is an important part of your website promotion strategy.